About Green Jersey

We combine beautiful design with expert coding to produce highly effective websites, and we deliver them with professionalism.

Our e-commerce sites are recognised as among the best ever produced using SellerDeck (previously Actinic) software.

Green Jersey achieves a lot with a close-knit, expert team. We love our work, and we’re all driven by creating powerful websites for our clients. Our small size means we work fast, very collaboratively, and keep client costs down.

Anthony Deeming


Anthony is one of Green Jersey’s two owners, leading the development of our SellerDeck (previously Actinic) websites in particular.

He has a reputation for creative technical solutions and for meticulous attention to detail.

It’s thanks to Anthony that our online shops are highly functional, easy to manage, and reliable.

Mark Fraser


Mark founded and co-owns Green Jersey. He translates our clients’ business requirements into technical solutions, and he looks after the delivery of our projects.

He handles our business development and our partner relationships.

Dan Mack

Design Associate

Dan creates beautiful design work so that customers enjoy using & buying from our websites.

He carries out the photography to showcase our clients’ brands & products, and he also looks after our print design & corporate identity work.

Dan, along with his wife Julia, runs his own design & photography business, Mack & Me.

Dan Luton

Development Associate

Dan is a Joomla, WordPress & Magento software development guru, responsible for the advanced templating & functionality of many of our sites.

He creates elegant technical solutions with highly efficient code.

Dan also operates his own successful business, Toolbox Digital.

Chris Dicken

Development Associate

Chris is a highly experienced SellerDeck (previously Actinic) e-commerce software developer, including ten years working in key roles for SellerDeck itself.

He uses his coding skills with Anthony to create the advanced SellerDeck sites that Green Jersey is known for.

Chris also runs Random River, his business specialising in ecommerce, Wordpress and SellerDeck work.

Anna Fraser

Project Associate

Anna looks after a lot of Green Jersey’s content work, editing web copy and building out the structures & product catalogues of our sites.

She has a particularly keen eye for detail, so she also works on image editing and website testing.