www.puddleducksquilts.co.uk

Puddleducks Quilts is an established quilting supplies shop in Sevenoaks, Kent. The business's owner wanted to sell online too, so Green Jersey built a new e-commerce site using Actinic software.

Competitors' sites tend to be a little dry, so we differentiated the Puddleducks site by using a needlework & quilting theme  throughout the design.

Quilting products are challenging to sell well online because they are sold in various units of length, and each manufacturer has a different approach to structuring its range of products and describing them.

The Puddleducks site has a sophisticated product database and custom logic which standardises the display of products. We focussed on presenting fabrics very clearly and on making the buying process as simple as possible.