Green Jersey specialises in the design and development of Actinic e-commerce websites. Actinic is the leading e-commerce software in the UK for small and medium sized businesses. Please see our e-commerce portfolio for examples of our previous sites, and please see below for details of our Actinic activities.

• We take a business-oriented approach to e-commerce projects. That is, we start with a thorough analysis of a client's business objectives and operational processes before designing any layouts or developing software. We've learned that, with e-commerce in particular, time invested at the start of a project pays dividends throughout the project.
• Green Jersey is able to exploit all the advanced features of the latest version of Actinic software. We also customise and extend the software where necessary if a client has particularly specialised requirements. Some of our Actinic sites have as many as 22,000 products, 3000 customer accounts, links to SageLine 50 accounting systems, and sophisticated models of pricing, discounting, currency, tax and shipping calculation.
• Search engine optimisation techniques for Actinic websites is somewhat different to SEO for brochure or dynamic websites, and Green Jersey has worked hard to achieve a high performance in this area.
• Our Actinic sites are built so that almost every piece of text and every image is editable by our client from within their Actinic installation. This allows them to manage the content of their online shop themselves very easily without any technical skills.
• Among the key success factors for e-commerce sites are clear design, a well-structured product catalogue, simple navigation, and an awareness of website usablility issues. Green Jersey works hard to get these right so that our clients' e-commerce sites are as efficient and profitable as possible. We often help our clients integrate their new online shops within their existing business operations, and we also provide Actinic training if required.

If you'd like to discuss our e-commerce services please don't hesitate to contact us.