Actinic
BMC UK Racing Team launched

BMC UK Racing Team launched

01st February 2009

In Autumn last year Green Jersey arranged to sponsor BMC UK Racing Team for 2009. Today the team’s launch event took place, and the new website we’ve been building for the team went live too.

We’ve helped out local clubs at grass-roots level over the last two or three years, and when the new BMC squad was being formed we saw it as an opportunity to take a more prominent supporting role.

BMC UK RT’s new website is a mainstay of the squad’s communications with fans & the media. When we planned it, our target was to surpass the best European and US racing team websites.

We had four priorities for the new site:-

  • make it visually exciting
  • pack it with detailed information about the team
  • give fans ways to interact with the team
  • allow team members to easily manage the site’s content

Green Jersey wishes the team the best of luck for 2009 – we’ll be supporting it closely throughout the year.