Major fishing online store for Sheltons

Major fishing online store for Sheltons

14th April 2009

Sheltons of Peterborough is one of the largest and most-respected angling and fishing shops in the country. Until now, Sheltons has had no online presence whatsoever, but their new e-commerce website has just been launched to coincide with the opening of their new superstore.

Green Jersey helped Sheltons to rebrand, to present a more modern and dynamic face to the public, and to present a consistent image across all forms of media – online, print, and signage.

Sheltons is a very experienced retailer already, but we were able to advise the business on creating an online channel to market while building their initial, straightforward SellerDeck (previously Actinic) e-commerce store. Phase two of the project will add plenty more features and content to the website.

Visit the new Sheltons website at