Rannoch Scott Wines is launched
30th September 2010
Rannoch Scott Wines is an independent wine merchant specialising in online retail sales. The firm has a wide range and competes very strongly on price. Until recently, Rannoch Scott used a simple hosted website which was causing major business issues. Our new SellerDeck (previously known as Actinic) powered website is a replacement for that site, and it has just gone live.
Every change requested for the old site was difficult to implement by the site’s e-commerce service provider – Rannoch Scott couldn’t act as quickly as its business required. The old site was very search engine”unfriendly” too.
The new site allows customers to shop for wines in whichever way suits them best: by style, by colour of wine, or by region of the world. It also focuses on the promotion of special offers (“bin ends”) and mixed cases of wine.
We took the previous website’s product database as a starting point for the catalogue, and adapted it for use within Actinic software, adding plenty of variables to capture all the important wine characteristics for each product.
The Rannoch Scott project includes features such as:-
- Detailed product specifications
- Shop by wine style, region or colour or by product type
- “Was / now” pricing
- Special offers
- Featured wines
Visit the new Rannoch Scott Wines website at www.rannochscott.co.uk.