Good search engine performance and the effective promotion of their website are naturally prime objectives for clients. This is Green Jersey's approach:-

• Achieving a consistent good ranking with Google, Yahoo, MSN and other search engines is usually a long-term process. Google, in particular, can take weeks or even months to visit a new site, index all of its pages, and present their content in search results. So, when planning a new business that will depend heavily on search performance, it can be sensible to make provision for some Pay Per Click (PPC) advertising. If planned and executed properly this can at least ensure that your site appears on search results pages in advance of its appearance in the free "organic" results. Green Jersey can build Pay Per Click (PPC) campaigns for its clients and help them manage them effectively.
• The actual text content of a client's website is a key factor governing search performance. Well written, relevant, quality content throughout a site will help it do well. Identifying the right "keywords" and using them appropriately within the content is important. Green Jersey often helps its clients with copywriting for clear communications and good SEO.
• From a technical point of view, the way the website is actually coded has a strong influence on search engine performance. Achieving clean, search engine friendly code is for Actinic e-commerce websites is quite a specialist task. Actinic sites are built quite differently to most other websites, and the usual techniques employed by SEO consultants don't translate easily into the Actinic environment. Green Jersey has solid experience of building and modifying Actinic websites for improved search engine performance.
• Google Analytics is a hugely valuable free service that helps website owners understand how their sites are being used, how their marketing activities affect visits, and how well their objectives are being met. It helps site owners "tune" their content for maximum effectiveness. For example, it can help Actinic e-commerce site owners understand their "conversion ratio" of customer visits to purchases. Green Jersey is able to implement and configure the necessary Google Analytics code into its clients' websites so they can take advantage of this excellent service.
• Ultimately, one of the biggest factors in the search engine performance of a website is how many other sites have links back to its pages. Links back from relevant, quality sites are valuable, but trying to "buck the system" by signing up to services promising many links in a short space of time can lead to a website being totally excluded from search engines. Green Jersey can help its clients put together and carry out a good back-links plan.
• We believe search engine optimisation is a very important area, but that it should usually be considered as part of an overall marketing plan for a business's website. This could take the form of online marketing, Pay Per Click (PPC) campaigns, or more traditional methods such as magazine advertising. Green Jersey is always happy to work alongside a client's existing PR or marketing partners.

If you'd like to discuss search engine optimisation or online marketing with us please just get in touch.