Actinic Software Ltd

www.actinic.co.uk

Green Jersey uses Actinic e-commerce software to build online shops for retailers, and has been a leading Actinic design partner for many years. We’ve worked closely with Actinic on several joint projects, so we were delighted to be able to design & build Actinic’s own new corporate website.

Actinic’s previous website used very old, non-standard code and had grown very large over many years as the business developed. We replaced it with a dynamic, database-driven site using a powerful Content Management System (CMS) to allow Actinic complete control over their website’s information.

We created a completely new design to modernise and showcase Actinic’s brand. The site’s content was completely restructured, with a clear focus on Actinic’s four main product families.

The site has many customised features developed to present Actinic’s products, services & partners to its customers. The new website is a key sales tool and an important component of Actinic’s customer service & support.

Since launching the site we’ve carried several rounds of follow-up work with Actinic, to extend the site into new areas.

“The Actinic web site is the primary focus for all sales and marketing activity and is highly ranked on the main search engines. We had been putting off the redesign and restructure project for several years due to its complexity but eventually decided to bite the bullet and take it on. We were concerned about the size of the project and also the risk of undermining the site’s key role in new business generation.

However we need not have worried: Mark and the team at Green Jersey were perfect partners, from the initial scoping discussion right through to project completion. They were diligent, responsive and patient with our numerous requests and changes of mind and provided fantastic value for money.

Since its launch the new site has gone from strength to strength. It has achieved all our objectives and given us a new and modern design with a logical structure, and it is attracting more visitors than its predecessor.”

Nick Kington, Managing Director, Actinic Software Ltd