Actinic
Continental VDO Trading Ltd

Continental VDO Trading Ltd

www.vdoshop.co.uk

This is the third generation of e-commerce websites we’ve built for VDO, taking advantage of each new SellerDeck (previously known as Actinic) version’s capabilities. The site sells tachograph products very successfully.

Back in 2007 we built an Actinic> v7 e-commerce website for VDO to match the design and style of their other corporate websites within the Siemens organisation. The site allowed VDO to offer direct online sales for the first time.

Eighteen months later, the site had proved to be highly successful and VDO asked us to upgrade it to Actinic v8 software, enhance its design, and include additional features and functionality.

By 2010, direct internet sales had become a key channel for VDO, and the business was now part of the Continental organisation. Green Jersey was asked to completely rebuild the site to take advantage of Actinic v10 capabilities, to offer a much wider range of products, and to redesign the site to match the worldwide corporate branding.