Puddleducks Quilts is an established quilting supplies shop in Kent. The business’s owner wanted to sell online too, so Green Jersey built a new e-commerce site using SellerDeck (previously known as Actinic) software.
Competitors’ sites tend to be a little dry, so we differentiated the Puddleducks site by using a needlework & quilting theme throughout the design.
Quilting products are hard to sell well online because they are sold in various units of length, and each manufacturer has a different approach to structuring its range of products and describing them.
The Puddleducks site has a sophisticated product database and custom logic which standardises the display of products. We focussed on presenting fabrics very clearly and on making the buying process as simple as possible.