Rannoch Scott Wineswww.rannochscott.co.uk
Rannoch Scott Wines is an independent merchant specialising in online retail sales. The firm has a wide range and competes very strongly on price. Rannoch Scott’s previous store was a simple hosted website which had some major issues. Every change requested was difficult to implement, and Rannoch Scott couldn’t act as quickly as its business required. The old site was very search engine “unfriendly” too.
Green Jersey replaced the old site with a brand new one, custom built from a blank canvas upon SellerDeck (previously known as Actinic) software.
The new site allows customers to shop for wines in whichever way suits them best: by style, colour or region of the world. It also focuses on the promotion of special offers (“bin ends”) and mixed cases of wine.
We took the previous website’s product database as a starting point for the catalogue, and adapted it for use within Actinic software, adding plenty of variables to capture all the important wine characteristics for each product.
The Rannoch Scott project includes features such as:-
- Detailed product specifications
- Shop by wine style, colour or region
- “Was / now” pricing
- Special offers
- Featured wines